Planning, Siting, and Permitting of Landfills Essay

Planning, Siting, and Permitting of Landfills - Essay Example To begin, the construction of a landfill site involves investment in infrastructure to facilitate environmental measures. However, there are particular steps in the construction of a landfill. The choice of the site is an important factor. There is the need to establish and formulate a joint solid waste management program that involves the landfill component, waste reduction, recycling and improved collection (UsAid 1999). Secondly, there is the need to review the land Use policy in the areas. An official application should be submitted to the authority for the evaluation and choice of the potential site. Establish the feasibility of the project and an environmental analysis to assess the impact of the construction. There are also fatal flaws in the construction process of landfills. Position of the landfill is an important factor. The fatal flaw is the positioning of the landfill upstream and near the source of surface or ground water suitable for drinking and domestic use (UsAid 1999). However, this is a public health hazard and results in the poisoning of the local citizens. The location on highly porous soil can cause erosion which results in environmental damage. Location next to the residential, commercial and industrial developments is also a fatal problem because of the increased cost of

Telephone Annotated Bibliography Example | Topics and Well Written Essays - 1000 words

Telephone - Annotated Bibliography Example This definitive book has been written as a guideline by Lotz and facilitates its readers with offering a road map to the development and enhancement of the television. The book provides a unique prospect to have an insiders view into a captivating account of innovation and perseverance. It also gives a glimpse of the present and future of television to those people who are interested in knowing about it. The book emphasizes the significance of television in giving a culture and nation its form and shape. William argues that television has offered more chances of developing, expressing and carrying ourselves in a much better and improved manner. Besides this, he also discusses the impacts that this invention can possibly have on the future of this world. The book Media Effects and Research provides a well-elaborated and well-written introduction for the students and faculty researching upon the likely effects of the prevalence of mass media in the society. The book, through its interesting style, provides the readers a fascinating piece of information on the theories and impacts of media. Holmes, in his book, stresses upon the arousing historic relations between the culture of films and the British television during the year 1950s. He also argues upon the development of the film idea and its impacts on the societies coming ahead. The book forms a vital part of the research by elaborating upon the shows, releases and film fares which contributed greatly towards forming the relations between societies and the developing media. Besides this, it also demonstrates the way cinema and television play their parts in effectively unifying and becoming a unique form of development in the society. The book gives its readers an understanding of the television research in both, the qualitative and quantitative horizons. It

Domestic Household Labor

Domestic Household Labor The Unequal Division of Domestic Labor: Why It Works Well for Some Families Domestic labor is the work done in the household by the members of the family and which is not paid. Domestic labor is work, which most women do on top of their employment, and the amount of work they do after they come home from their employment varies (Aulette 164). From the late nineteenth century until 1950 the relationship between husband and wife could be described as male domination (bread winner or patriarchy) (Speakman 83). The father/husband was the undoubted head of the household; his needs, his value, and his viewpoint were always considered first (Speakman 83). Women were regarded as inferior and spent their lives as mothers, looking after their children, as wives, looking after the husband, and as house wives, looking after the home (Speakman 84). The wifes role, that is the typical pattern of behavior expected of a wife, reflected the attitudes held about women at the time. These attitudes were basically that women were naturally inferior to men and should accept their authority (Speakman 84). However, it began to change, with greater emphasis on a more shared home life. The equality between husband and wife, sharing of domestic tasks, leisure time spent together with the family and greater pride in the home began to change (Speakman 85). Still today domestic labor is stereotypical gender roles predominate, which stereotypes show that women roles predominantly to do domestic labor in the household (Speakman 83). Even though the number of hours that men and women spend on housework is starting to balance, women still do more housework than men do (Aulette 167). Generally, women still do the more â€Å"feminine† housework, while men still perform the â€Å"masculine† tasks (Speakman 84). This information led me to ask the following questions: why is housework divided unequally and are married couples okay with this arrangement? My family has a very old fashioned division of housework. My mother does all of the cooking and cleaning, and my father does all of the manual labor in our house. Both of my parents work full time, however, my father works upwards of 80 hours per week. Due to the recent downturn of the United States economy, my father has to work so many more hours than my mother for them to make ends meet. Because of the number of hours that my father works, he feels that it is my mothers responsibility to do the majority of the housework. When asked if they find their housework division acceptable, both parents agree that it is what works best for them, and they would not want it any other way. Despite the fact that housework is divided unequally, some families (mine in particular) agree that this distribution of labor is simply what works best for their household. A study by Laura Sanchez and Emily W. Kane discusses how each spouses time availability, resources, and gender ideology affect a married couples division of housework. The dominant theme in this work suggested that the inevitable response to changing labor force participation and gender attitudes for most couples should be to become more equal in family work (Sanchez 358-359). According to their study, men and women should be working towards an equal division of household work, however, this is not necessarily the case (Sanchez 359-369). Another main point in this study was that men and women both find the division of housework unfair towards women (Sanchez 379). Despite the general consensus that the division of housework is unfair, little is being done to change the division (Sanchez 379). This study demonstrates how housework is divided and also shows that even though men acknowledge the fact that women do most of the housework, the division is still unequal. Sue Speakman and Mick Marchington did a study, which also delves into the unequal division of housework. This study explores the attitude of men as â€Å"breadwinners† and their involvement in housework. They consider what being the â€Å"breadwinner† means to working men and how it translates into their wives doing the majority of the housework (Speakman 99). This study demonstrated that the nature of mens resistance to equality at home might be a particularly complex power and gender interaction in which the individual feels that his position as an authoritarian, patriarchal figure at home is under threat (Speakman 101). Men in this study showed that they acknowledge the idea that â€Å"things are changing†, however they demonstrate a resistance to the implications of that change in the construction of their own roles and responsibilities (Speakman 101). This study helps show that even though the division of household labor is shifting, many men believe that th ey will not maintain the â€Å"head of the house† position that they are used to. Many sociologists have ideas about why housework is divided unequally. The social forces of gender inequality, socialization, and rational choice are some of the main influences on the unequal division of labor. These large social forces have an impact on the way that decisions are made on the micro-level of families. In my own family, all three of these factors play a big role in the division of labor. Socialization is a process where children learn how to understand people in their society and what is expected of them (Aulette 179). Many kinds of socialization take place, and gender socialization is a major type. Boys and girls learn what is expected from their gender and how they are supposed to act (Aulette 179). Many experts believe that peer interaction is an important factor of gender socialization (Aulette 179). Girls playing house and doctor help each other learn how to be good housewives, while boys playing football and war do not (Aulette 179). In an interview with my parents, my mother discussed how throughout her entire life, she only wanted to be a homemaker. She told me, â€Å"I grew up in the time where women wanted to go out and be something, but not me. I only wanted to be a mom and spend my days taking care of my children.† This is exactly what my mother did until I entered elementary school. She was a stay at home mother and loved nearly every moment of it . She had absolutely no issues with doing the day to day housework, since my father was the one working full time. I would have thought that when my mother began working full time, my father would help with some of these daily chores however this was not the case. When my mother began working, she still was responsible for the majority of the day to day running of the house, because gender stereotypes led her to believe that it was the womans responsibility. Another set of experts, believe that housework is divided in a way that is less related to childhood socialization and more related to the rational choice of who is better suited to do what (Sanchez 360). They believe that the fact that women do most of the housework in most families is explained as a result of rational cooperative decisions made by households (Sanchez 361). By following this line of thinking, the woman is more skilled at doing housework, therefore it makes the most logical sense for her to do things like cooking and laundry. My mother and my father agree that my mother is better suited to do the housework because she is very practiced in it, and simply better at cooking and cleaning. They also agree that since my father works more than my mother does, she has more time to spend on housework. Gender inequality also plays into the division of housework in my own household. My father is seen as the head of the household, which in turn entitles him to fewer responsibilities when it comes to housework. Even though my mother works full time, my father brings in almost double the money that she does. The findings in Sue Speakmans study are demonstrated by the ideas of my father. According to Speakmans study, men believe that if they take more housework responsibilities their position of â€Å"head of the household† will be in jeopardy (101). My father feels that he is entitled to less housework, because he is the â€Å"breadwinner† of the family. By not being the â€Å"breadwinner† of the family, women should be responsible for the day to day running of the household. My family can be analyzed using the sociological theory of functionalism. Functionalism is a theoretical perspective that views society as an organized and stable system that is made up of a variety of interrelated parts or structures (Aulette 10). The family from a functionalist perspective is regarded as a system that provides functions for the society and individual members (Aulette 10). It emphasizes that a differentiation of gender roles within the family is a functional necessity (Aulette 10). My family is conservative in the family values debate, and it is apparent that my parents believe that families are a functional units in which the womans role is centered in the internal affairs of the family. The main way that my family does not fit into this perspective is by the fact that my mother is employed outside of the house. According to the functionalist perspective, men should be the sole monetary providers of the household (Aulette 10). Despite this fact, the large differenc e in my parents incomes and hours worked per week reduce this argument to a minimal point. Overall, my parents have made the unequal division of household labor work for them. Despite many peoples opinions, they are both happy with the arrangement. They were placed into this arrangement by the social forces that dictated gender differences. The history of my parents gender differences is far too extensive for my family to even question. They were both raised to perform their gender-roles through childhood socialization, and see no need to change these roles. My father has always been good at fixing things, and my mother has always been good at the day to day running of the house. Both of my parents agree that the housework is unequally distributed to my mother, but neither of them question this distribution. Due to the recent downturn of the United States economy, my father has to work many more hours per week than my mother for them to make ends meet. With my father working so much, my mother believes that it is only fair that she puts in her share of work by doing the cl eaning and cooking. My mother summed up her feelings on their situation by asking, â€Å"If our arrangement works so well for us, why should I try to change it?† Works Cited Aulette, Judy R. Housework. Changing American Families. Boston: Pearson Education, Inc, 2007. 163-189. Aulette, Judy R. How to Study Families in the Twenty-First Century. Changing American Families. Boston: Pearson Education, Inc, 2007. 1-23. Clements, David. Personal interview. 20 Mar. 2008. Clements, Nancy. Personal interview. 20 Mar. 2008. Sanchez, Laura, and Emily W. Kane. Womens and Mens Constructions of Perceptions of Housework Fairness. Journal of Family Issues 17 (1996): 358-387. Sage Journals Online. Grand Valley State University, Grand Rapids. 28 Mar. 2008 . Speakman, Sue, and Mick Marchington. Ambivalent Patriarchs: Shiftworkers, Breadwinners and Housework. Work Employment Society 13 (1999): 83-105. Sage Journals Online. Grand Valley State University, Grand Rapids. 28 Mar. 2008 .

The Feudal System Exposed :: Men With Guns John Sayles Movies Essays

The Feudal System Exposed In his movie Men With Guns, John Sayles shows his viewer many participants in the feudal, agricultural system of an unnamed Latin American country. The peasants who work the land present, as are soldiers who terrorize the laborers, guerillas and others who try to escape it, and a priest who had been targeted by the military. Even people who are not directly involved in the feudal system are portrayed in Sayles' film; the protagonist is a city doctor who had no idea what life was like in the rural areas. American tourists wander Sayles' countryside, ignorant of the horror that is taking place literally all around them. One group of active participants in any feudal system are conspicuously absent from Sayles' screen; while the plantation owners are mentioned, they are never physically present on the rural landscape. That they are absent, at least in Sayle's film, but always seemingly in control is significant and is important in one's understanding of how feudal systems are reproduced . The viewer does come face-to-face with a feudal lord, or one at least connected to plantation owners, but he is at a nice restaurant in the city not on the fields in the country. Over the course of the meal he tells Umberto, the doctor, that Umberto knows nothing about the Indians and that people from the city should not try to help the Indians in any way. "The more you do for them," the plantation owner warns, "the lazier they get." The only other image of the peasants comes from a military general who describes the Indians in need of protection from guerrillas. Because the only contact that city people have with the plantation system is through the point of view of plantation owners, they have little idea about the Indians' lives and how they are treated by feudal lords; without accurate information, people from the outside have little interest in changing the feudal system. After Umberto leaves the city for the country, he loses contact with feudal lords. Instead, he has to deal with the violent reality of the feudal system in the rural areas. In the country, where people work and live on plantations, plantation owners are absent. What is ever present is a military bent on terrorizing laborers. As Umberto's travelling companion, a former soldier, tells Umberto, the army exists for the plantation owners, feudal lords, who depend on force and violence to coerce peasants to work.

Cognitive, Research ad Learning Theory

The diversity in classrooms today challenges teachers to develop cultural and social competencies together with keeping current with the developing theories in learning and education. For example, in Avram Noam Chomsky’s study of the language development, which can be extended to the process of learning any body of knowledge, he points out that language can not be learned by conditioning or stimuli alone (Sylwester, 2005). This suggests that need to develop associations regarding the meaning and concept of objects: for a child to learn that the earth is the third planet from the sun, the concept of ordinal order must first be established. Thus, Jean Piaget suggest that learning programs should be student centered to support the individual cognitive capacity and methodology (Gardner, 2006). The case of presented by Maria Testoni’s sixth-grade class reflects this challenge: the diversity in learning styles, academic skills and ethnicity as well as their work habits, behaviors and levels of participation requires the development of approaches unique to the child (Griffin et al, 2003).   However, in reality, there are significant constraints in doing so in terms of resources, expertise and time. Thus, there is a need for teachers to strategize their methods. In Maria’s case, one approach is to utilize a cognitive perspective for the learning theories that will serve as the foundation of her strategies. 1.  Ã‚  Ã‚   What factors are influencing students’ assimilation and accommodation? 2.  Ã‚  Ã‚   What are the commonalities and contrasts of students’ schema or context? 3.  Ã‚  Ã‚   What are the modalities of methods of accommodation? 4.  Ã‚  Ã‚   How can mental processes of learning be mapped? 5.  Ã‚  Ã‚   Are there typologies to characterize the population based on individual characteristic of students? 6.  Ã‚  Ã‚   Can the cognitive evaluation of students provide insights to current behavior and performance in class? In the use of cognitive theory and research and learning theory, Maria’s focus will be in understanding the mental processes of her students. Cognition, suggests that there is learning occurs through the process of generative development (Cronin& Mandich, 2004). In using this as a leaning theory, Maria will have to consider the existing competencies of her students and the curriculum she is creating for them. This will then consider observed behavior become secondary in the evaluation (Sylwester, 2005). The approach can limit behavioral factors in the assessment which can be extraneous to evaluate. Thus, the process of cognition is considered to influence behavior rather than behavior influencing the level of cognition (Griffin et al, 2003). In general, cognition and its related learning perspectives reject the majority of behaviorist views on the process of learning (Cronin& Mandich, 2004). They highlight that learning goes beyond the stimuli-response process and depends more on the individual’s cognitive processes. As Maria proceeds with the assessment, she will see the significance of the cognition in her students’ performance in class. In conclusion, insights regarding the manner by which individual students create their network of concept relationships can allow Maria to create exercises of lectures that will subscribe to students’ needs. In doing so, the cognition process of the child only has to assimilate information rather than accommodate it. At the same time, if the cognitive methods of students have varies highly, the same insights on concept relationship networks can also be used to reinforce accommodation of knowledge. References Cronin, Anne and Mandich, Mary Beth (2004). Human Development and Performance Throughout the Life Span. New York: Thomson Delmar Learning Gardner, H. (2006). The development and education of the mind. New York: Basic Books. Griffin, C., Holford, J. & Jarvis, P. (2003).   The Theory & Practice of Learning.   London: Kogan Page. Sylwester, R. (2005).   How to explain a brain: An educator’s handbook of brain terms and cognitive process.   Thousand Oaks, CA: Corwin Press.            

Workplace ethics

Workplace ethics Conduct Internet research on a selected business topic. Take notes on Internet research. For this project, you will conduct Internet research on a productive business skills topic of your choice from the following list: teamwork and collaboration; time management; conflict resolution; workplace ethics; professional dress and grooming; effective speaking and presentation skills.Each of the following parts of this project will help you use the skills you have learned in this unit to complete a well-written report on the business skill you have selected. Part 1: For this section of the project, you will select your topic and begin to conduct Internet research related to this topic. You should review a minimum of three sources for this project. Take notes on each source using the following points as a guide: Source (title and URL) Summary of the information How do you know this source is credible?Part 2: Using your notes, write a five-paragraph (minimum) essay about your selected business skills topic. You must incorporate references from the research you did (remember to cite your sources). Be sure to organize your ideas logically and equentially, including a compelling introduction and a summarizing conclusion. Part 3: You will read and review one of your classmate's reports and give constructive feedback on their report.You should identify what they have done well as well as give suggestions for improvement. Remember the components of effective feedback you learned in Chapter 2. Question #1 Essay Download g_bcsl au01 p14d. rtf Upload Answer File Max File Size : IOMB Accepted File Type : [csv, doc, docx, pdf, xls, xlsx, txt, rtf, ppt, pptx, odf, odt, ods, odp, mdb, accdb, pub, Jpg, Jpeg] File Actions NO File workplace ethics By Jinksauce300

Arguments of the Legalization of Marijuana Essays

Arguments of the Legalization of Marijuana Essays Arguments of the Legalization of Marijuana Paper Arguments of the Legalization of Marijuana Paper Essay Topic: Arguments When discussing the legalization of Marijuana, take a mechanistic view of one symptom of a much larger social problem. You cannot talk about legalizing marijuana without getting into discussions of other Social problems. I am talking about all other drugs prostitution, health care, social security, or just about any other issue that we as a country, and as a people are dealing with. For the purposes of this paper, I will confine, or rather use the legalization of marijuana issue as a model for how we can deal with this, as well as other problems that we are correcting as we approach the next millenium. The obvious arguments for legalization that are used, happen to be ones that the masses that make this argument usually resort to the health and environment benefits. One argument that is hardly ever used, however, and the one that I wish to concentrate on, is the fact that the drug problems in this country, as well as the others that are listed above are included in the group of SOICIAL PROBLEMS. Think about that for a minute. What entails? A social problem is a problem that faces a society. Now I want you to think about your society. Not society, but your specific and immediate society. What does it consist of? Whom does it consist of? Immediate answers might be school, neighborhood, church, work, town, and family. In other words, we can define it as your community. Your community is your society, now exclusive of your friends and others you consider to be in your peer group who may actually encourage certain types of Immoral behavior. Who in your community would sit back and let you abuse your body and mind with excessive drug use? Schools would suspend; families could react with everything from tough love to ultimatums. Very rarely is it someone outside of your society that will reach out to you and give that helping hand. Some ex-drug abusers testimony may spark the revelation in you to kick your habit. But it is your community that will help you. You see, put very simply, drug abuse is a Social Problem and more often than not your society will help you or ostracize you, depending of course on your particular situation. Thus, while you may not kick, you would certainly take steps to curb your habit from becoming obvious or debilitating to your life. Now what does this have to do with legalization? Ill tell you. As long as the government is waging the war on drugs, in a poor manner I might add, society wont. Society wont because it doesnt have to, the government takes care of it for us, so rather than discuss these issues with your child you can spend that time working, in order to pay the government to keep protecting your child for you. The problem with government intervention, stretching past drugs, is that the government is not a community, it is a large beaurocratic mess of forms, protocols, and so on. The reason for this is nothing more than the simple fact that the government tries to deal with everyone at the same time. What works in Peoria, Illinois on Tuesday may not work for Winder, Georgia on Wednesday. The government looks at us as a series of numbers and statistics and then they create the laws and regulations designed to effect the greatest number of people, or the majority. When the anomalies pop up into the equation, more structures and regulations are added to try and accommodate the new statistics. Lets take a look at how this would work in a classroom. The exercise is simple using just the first initial and last name of each of the students in a random class, as well as their social security numbers and the grades that they have received over the course of the current school year, divide the class into three groups. Every group is to write an evaluation of the study habits, and general scholastic performance of every student. Using that information, design a system to improve the class. Next, put all of this information together and try and apply it to the rest of the school, and then apply it to the entire school system. Now this is a very simplistic exercise and I acknowledge the fact that the drug problem is more complex, but this serves as an example of what happens when the government tries to use regulations to deal with a social problem. First of all, the information consists of nothing but numbers. The information tells nothing of whether a student was sick on the week he received a zero on a test, or what was happening in their private lives that could effect the grades received for a particular assignment. There are thousands of unique factors that contribute to each and every students individual performance. To try and look at just numbers and try to regulate behavior based on that information is not only a Herculean task, but also it is an almost impossible mission to accomplish. The sheer manpower that such an endeavor would take gathering the information, collating, processing, analyzing, modifying, and then turning it over to a committee to decide how it is all going to be used is a never ending task. Youd have a better chance of gathering an infinite number of monkeys to write all of Shakespeares works, and It would take less time for the monkeys. (Haha) You can start to see the ineffectiveness of a large beauracracy trying to deal with problems that are so obviously needed to be dealt with by our social communities, in turn, social problems. Now if you asked the instructor of a class to summarize the scholastic performance of each of their students, chances are they are going to be able to tell you things. For example, when the student was sick, or whether or not they had difficulty understanding a particular segment or assignment, but otherwise do fine in class. Now ask that instructor what they would do to improve their classroom. It will probably work for that classroom or society if you will. Say for instance there is a window that opens onto a playground and the teacher says that a set of blinds to keep the kids from being distracted would improve class performance. Does that mean that all classrooms should have blinds on their windows? With marijuana, the problem is essentially the same. If you look at all of the kids who smoke marijuana as individuals you will see that the reasons and motivations for their use numbers in the thousands. You have peer pressure, escapism, or just simple experimentation and these are just a few to name. Later on, take a piece of paper and make a list of reasons for using drugs, such as marijuana. Not your reasons, just the reasons that anybody may feel at a given time. Now, similar to the first exercise, try and make a regulation that covers all of the reasons why abuse runs rampant. Now remember, these are the reasons you came up with, there are now 259 million other Americans with their own list of reasons why. You get the idea that the task on hand is an overwhelming one at the least. It is something that the government, any government anywhere, could never ever accomplish. This brings us back to the main thrust of this paper. Legalization of marijuana like any other social problem is just that a social problem. And as a social problem, it is best dealt with within a society. Societies that consist of people who know you, care for you, and even love you. Given the chance, we as a people will in fact work out these and any other problems that we, as a society, and individuals are confronted with in our daily existence.

The Solar System Essays - Planetary Science, Solar System, Planet

The Solar System Essays - Planetary Science, Solar System, Planet The Solar System Assignment 1: The Solar System The solar system consists of the Sun; the nine planets, 67 satellites of the planets and a large number of small bodies (comets and asteroids). The inner solar system contains the Sun, Mercury, Venus, Earth and Mars: The planets of the outer solar system are Jupiter, Saturn, Uranus, Neptune and Pluto: The orbits of the planets are ellipses with the Sun at one focus, though all except Mercury and Pluto are very nearly circular. The orbits of the planets are all more or less in the same plane (called the ecliptic and defined by the plane of the Earth's orbit). The ecliptic is inclined only 7 degrees from the plane of the Sun's equator. Pluto's orbit deviates the most from the plane of the ecliptic with an inclination of 17 degrees. Below you see a diagram that show some relative information about most of the objects in our Solar System: Diameter (km) Moons Surface temp. Surface gravity Axial inclination Axial rotation The Sun 1 390 000 - 5800c - - 25 - 36 days Mercury 4 878 None 350c / -170c 0.38 0 58 days Venus 12 104 None 480c 0.9 178 243 days The Earth 12 756 1 20c 1 23.4 23h 56m Mars 6 787 None -23c 0.38 24 24h 37m Jupiter N/A 16 -150c 2.64 3.1 9h 50m Saturn 199 300 18 -180c 1.2 26.7 10h 39m Uranus 51 800 15 -210c 1.2 98 17h 10m Neptune 49 500 8 -220c 1.2 29.5 18h 24m Pluto 2 320 1 N/A 0.04 50 178 years The Moon 3 474 - 107c / -153c 0.17 1.5 27 days The Sun The sun is the most important part of our solar system. It is the biggest object and does have about 98% of the whole mass of the solar system. About 1,3 billion earths would fit inside the sun. The sun travels around the galaxy together with planets and other objects bound to it by gravitational forces. The largest of the bodies we call planets, most of which are in turn are orbited by smaller moons or satellites. These objects, together with many lesser masses, are known as the Solar system. The Sun is just a star, one of a hundred billion inhabiting our galaxy alone. Being a star the Sun is an example of the fundamental building blocks of our universe. It formed, 4.5 billion years ago, as the nucleus of a cloud of gas which was collapsing under its own gravitational attraction. At formation, hydrogen was the most abundant gas, as elsewhere in the universe, and accounted for three quarters of the Sun's original material. This will changes as the hydrogen is burned, and within the very central regions virtually all the hydrogen has been converted to helium. The outer regions have not yet taken part in hydrogen burning. Astronomers have measured the chemical composition of the Sun, and can thus estimate that of the initial solar nebula from which the sun and planets formed. In addition to 78 percent by weight of hydrogen, they find 20 percent to be helium, while only 2 percent remains for other elements such as oxygen, carbon, nitrogen, and iron. Later, as its hydrogen becomes depleted, it will evolve into a giant red star, swelling to engulf the earth and the inner planets. The remnant Sun will fade gradually to oblivion, passing through the white dwarf stage on its way. Mercury Mercury is named after the messenger of the Roman gods. It is the smallest of the inner planets and the second smallest in the whole Solar System. It has a very weak magnetic field and - being the closest planet to the Sun - has only a very thin atmosphere of helium captured from the solar wind. The surface of Mercury is very much like the Moon's - with craters, mountains and valleys. Since there is no form of atmosphere, life on Mercury is impossible. Nor will there be any manned flights in the forseeable future. However, there will be new unmanned probes sent out, if only to complete the map of the surface. Although Mercury has only a third the diameter of Earth, its density is about the same. This suggests that 65 to 70 percent of Mercury's weight is made up of

British Airways

Airways (BA) is the flag carrier airline of the United Kingdom, based in Waterside, near its main hub at London Heathrow Airport. It is the largest airline in the UK based on fleet size, international flights and international destinations and second largest measured by passengers carried, behind easyJet. The British Airways Board was established in 1971 to control the two nationalised airline corporations, BOAC and BEA, and two smaller, regional airlines, Cambrian Airways, from Cardiff, and Northeast Airlines, from Newcastle upon Tyne. On 31 March 1974, all four companies were merged to form British Airways. After almost 13 years as a state company, that was sold in February 1987 as part of a privatisation plan by the Conservative Government. The carrier soon expanded with the acquisition of British Caledonian in 1987 and Dan-Air, Gatwick-based carrier, in 1992. A long-time Boeing customer, British Airways ordered 59 Airbus A320 family aircraft in August 1998. In 2007, it purchased 12 Airbus A380s and 24 Boeing 787 Dreamliners, marking the start of its long-haul fleet replacement. The centrepiece of the airlines long-haul fleet is the Boeing 747-400; with 55 examples in the fleet, British Airways is the largest operator of this type in the world. British Airways is a founding member of the Oneworld airline alliance, along with American Airlines, Cathay Pacific, Qantas, and the now defunct Canadian Airlines. The alliance has since grown to become the third largest, after SkyTeam and Star Alliance. British Airways parent company, International Airlines Group, is listed on the London Stock Exchange and in the FTSE 100 Index. On 12 November 2009, British Airways confirmed that it had reached a preliminary agreement to merge with Iberia. On 14 July 2010, the European Commission approved the merger under competition law, also allowing American Airlines to co-operate with the merged entity on transatlantic routes to the United States. The merger was completed on 21 January 2011, formally creating the International Airlines Group, IAG, the worlds third-largest airline in terms of annual revenue and the second largest airline group in Europe. In 2012, IAG purchased British Midland International (BMI) and announced plans to open a new subsidiary based at London City Airport operating Airbus A318s. [4] British Airways was the airline partner of the London 2012 Olympic Games. On 18 May 2012 it flew the Olympic flame from Athens International Airport to RNAS Culdrose while carrying various dignitaries including Lord Sebastian Coe, Princess Anne, Olympics minister Hugh Robertson and London Mayor Boris Johnson, together with footballer David Beckham. History [edit] Main article: History of British Airways A Boeing 747-100 in BOAC-British Airways transition livery. British Airways (BA) was created in 1974, when the British Overseas Airways Corporation (BOAC) and British European Airways Corporation (BEA) were combined under the newly formed British Airways Board. [5] Following two years of fierce competition with British Caledonian, the second-largest airline in Britain at the time, the Government changed its aviation policy in 1976 so the two carriers no longer would compete on long-haul routes. [6] British Airways and Air France operated the supersonic airliner Aerospatiale-BAC Concorde; the worlds first supersonic passenger service first flew in January 1976 from London Heathrow to Bahrain. 7] Services to the US were inaugurated to Washington Dulles airport on 24 May 1976; flights to New York JFK airport started on 22 September 1977. A service to Singapore was also operated in co-operation with Singapore Airlines, as a continuation of the flight to Bahrain. [5] Following the Air France Concorde crash in Paris and a slump in air travel following the 11 September attacks in New York in 2001, it was decided to cease Concorde operations in 2003, after 27 years of service. The final commercial Concorde flight was BA002 from New York JFK to London Heathrow on 24 October 2003. 8] A British Airways Hawker Siddeley Trident in transitional scheme with BEA livery but with British Airways titles. In 1981, the airline was instructed to prepare for privatisation by the Conservative government. Sir John King, later Lord King, was appointed Chairman, charged with bringing the airline back into profitability. King was credited with transforming the loss-making giant into one of the most profitable air carriers in the world, while many other large airlines struggled. 9] The flag carrier was privatised and was floated on the London Stock Exchange in February 1987. [10] In July 1987, British Airways effected the takeover of Britains second airline, British Caledonian. [11] The formation of Richard Bransons Virgin Atlantic Airways in 1984 created a strong competitor for BA. In 1993, the intense rivalry between British Airways and Virgin Atlantic culminated in the former being sued for libel arising from claims and counter claims over a dirty tricks campaign by BA against Virgin. British Airways campaign against Virgin included poaching Virgin Atlantic customers, tampering with private files belonging to Virgin and PR undermining the reputation in the City. Following a libel case, British Airways agreed to pay ? 110,000 damages to Virgin (and ? 500,000 to Branson) and ? 3 million legal costs causing BA management to apologise unreservedly for the alleged dirty tricks campaign. An action filed in the US in 1993 by Virgin against BA over domination of the trans-Atlantic routes was thrown out in 1999. 12] Six months after the dirty tricks campaign, Lord King stepped down as chairman in 1993 and was replaced by former deputy, Colin Marshall, while Robert Ayling took over as CEO. [13] British Airways first Concorde at Heathrow Airport on 15 January 1976. In 1992, British Airways expanded through the acquisition of the financially troubled Dan-Air, giving BA a much larger presence at Gatwick airport. In March 1993, British Asia Airways, a subsidiary based in Taiwan , was formed to operate between London and Taipei. Additionally in 1993, BA purchased a 25% stake in Australian airline Qantas in March, and acquired Brymon Airways in May to form BA Connect. [13] In September 1998, British Airways, along with American Airlines, Cathay Pacific, Qantas, and Canadian Airlines, formed the Oneworld airline alliance. Oneworld began operations on 1 February 1999, it is one of the largest airline alliances in the world, behind only SkyTeam and Star Alliance. [11] Benefits under CEO Robert Aylings leadership included cost savings of ? 750m and the establishment of Go Fly in 1998. 14] However, one year on, in 1999, British Airways reported an 84 percent drop in profits, its worst for seven years. [15] In March 2000, Robert Ayling was removed from his position and British Airways announced Rod Eddington as his successor; Eddington would make further workforce cuts due to reduced demand following the 11 September attacks in 2001. [8] In September 2004, BA announced the sale of its Qantas stake. [16] In September 2005, Willie Walsh, former Aer Lingus pilot and Managing Director, became the Chief Executive Officer of the company. 17] In January 2008, BA unveiled its new subsidiary OpenSkies which takes advantage of the liberalisation of transatlantic traffic rights between Europe and the United States. As of 2008, OpenSkies flies non-stop from Paris to New York and Washington D. C. [18] British Airways and Iberia merged in January 2011, forming the International Airlines Group, one of the worlds largest airlines On 30 July 2008, British Airways and Iberia, a Spanish fellow Oneworld partner, announced a merger plan; the two airlines would retain their original brands, similar to KLM and Air France in their merger agreement. 19] An agreement to merge was confirmed in April 2010. [20] In July 2010, the European Commission and US Department of Transport permitted the merger and to co-ordinate transatlantic routes with American Airlines. [21][22] On 6 October 2010, the alliance between British Airways, American Airlines and Iberia formally began operations; the alliance generates an estimated ? 230 million annual cost-saving for BA, in addition to ? 330 million by the Iberia merge. [23][24] British Airways ceased trading on the London Stock Exchange on 21 January 2011, after 23 years as a constituent of the FTSE 100 index. 25] On 21 January 2011, British Airways and Iberia merged, resulting in the worlds third-largest airline in terms of annual revenue and the second largest airline group in Europe. [20][26] Prior to merging, British Airways owned a 13. 5% stake in Iberia, thus it received ownership of 55% of the combined International Airlines Group, Iberias other shareholders received the remaining 45%. [27] In September 2010, Willie Walsh, the CEO of IAG, announced that IAG is looking at other airlines; and that a shortlist of twelve possible acquisitions existed. 28] In early November 2011, IAG announced an agreement in principle to purchase British Midland International from Lufthansa. [29] Fleet [edit] British Airways 747-400 and 777 aircraft at London Heathrow Terminal 5 With the exception of the Boeing 707 and early Boeing 747 variants from BOAC, the airline as formed in 1972-4 inherited a mainly UK-built fleet of aircraft. The airline introduced the Boeing 737 and Boeing 757 into the fleet in the 1980s, followed by the Boeing 747–400 (British Airways is the largest operator with 57), Boeing 767 and Boeing 777 in the 1990s. 11][13] Boeing-built aircraft for British Airways are allocated the customer code 36, which appears in their aircraft designation as a suffix, such as 737–436, 747–436 and 777–236. [80] Although British Airways utilises a large Boeing fleet, it has always operated aircraft from other manufacturers. [81] British built aircraft were transferred from BEA (e. g. Trident) and BOAC (e. g. VC10), and in the 1980s the airline operated the Lockheed L-1011. [82] It also operated the DC-10 and Airbus A320-100 through the acquisition of British Caledonian Airways in the 1980s. In August 1998, British Airways placed its first direct Airbus order, for 59 A320/A319s, to replace its own ageing fleet of Boeing 737s and A320-100s. [83] British Airways replaced the L-1011 and DC-10 tri-jet fleet with more fuel-efficient, twinjet, Boeing 767 and 777 aircraft in the 1990s. In September 2007, BA placed its first order for long-haul Airbus jets, consisting of 12 firm orders for Airbus A380s and seven options. [84] The Boeing 757 was withdrawn from British Airways service in late 2010. 85] British Airways will take delivery of its first Airbus A380 in July 2013 and have three in service by the end of the year. [86] It will begin regular services to Los Angeles on 15 October 2013, followed by Hong Kong from 15 November 2013. [87] The combined International Airlines Group entity, that BA is now a part of, operates over 400 aircraft, carries over 62 million passengers annually, and serves more than 200 destinations. [20] As of May 2013 the British Airways fleet includes the following aircraft.

The Extent To Which The Economy And Population Of London Grew At The Essay

The Extent To Which The Economy And Population Of London Grew At The Expense Of The Provinces In The Period 1580-1640 - Essay Example During the later sixteenth and early seventeenth centuries, the increasing pace of economic change placed English society under considerable strain. Historians consider this as a period of gradual transition impacted by several crises which eventually led to the stabler and more prosperous situation of the later seventeenth century. The processes of economic, demographic and social changes were based on several underlying causes. Widespread poverty and vagrancy were detrimental to the social order of the time. Serious offences were common-place occurrences during the reign of Queen Elizabeth I, reaching a peak between 1590 and 1620; similarly food riots caused by bad harvests, and minor agrarian disturbances took place frequently (Wrightson 1993). Additionally, a number of epidemic diseases ravaged the country. Large numbers of people migrated to London from the provinces. Thesis Statement: The purpose of this paper is to examine the extent to which London’s population and economy grew at the expense of the provinces in the years 1580-1640. Social Change in England During the Timeline 1580-1640 In the timeline between the late sixteenth and early seventeenth century England, social change was slow. Prosperity was limited socially to the upper and middle classes of society and geographically it was confined to the south of England. It was counterbalanced by a number of detrimental changes such as increased costs and the charging of interests on loans. The paradoxical elements of a changing socio-economic environment were evident in â€Å"agricultural improvement and agrarian distress, increased production and widespread deprivation, undoubted prosperity and equally striking impoverishment† (Wrightson 1993: 122). The decades between 1580 and 1640 saw changes to the economic and social structures of England, based on a shifting balance betwe en population and resources, production and demand. The process began prior to the timeline under study, and exerted its influence long afterwards. However, the change process reached its crisis and found its resolution within the period. There were regular occurrences of various epidemic diseases such as plague, typhus, dysentry and influenza in preindustrial England. Plague was endemic in the country from the fourteenth to the seventeenth centuries. â€Å"Severe epidemics occurred in London from 1604 to 1610, and 1640 to 1649 with at least four milder epidemics between these two larger ones† (Bollet 2004: 23). Plague weakened the social cohesiveness between the rich and poor classes, and created a high degree of social and geographical mobility. The openings in the economic, political and social spheres caused by adult deaths were filled by individuals who would not have been found suitable in a more stable system. The difficulties related to town life prompted the rich and successful to migrate to the countryside, leaving great opportunities behind them. â€Å"Geographical mobility was increased by the influx of immigrants from the countryside which so quickly replaced epidemic losses† (Dyer 1978: 321). The population of England doubled during the course of the sixteenth and seventeenth centuries. The general demographic expansion was uneven both chronologically and regionally. By 1580 the population of Enland reached 3.5 million, and continued to increase until the 1620s and 1630s when it began to level off. Wrightson (1993) argues that a decline in the incidence and virulence of the bubonic plague in the later fifteenth and early sixteenth centuries may have fuelled the population rise of the sixteenth century by ceasing to regularly decimate an abundant population. Expansion renewed after checks in population growth, ceased only in the seventeenth century by an increasing death rate caused probably by the introduction of new infectious dise ases. On the other hand, historical demographers have emphasized that populations in this period

A comparison between Biolegia PLC and Sleepeasy chain of hotels Essay

A comparison between Biolegia PLC and Sleepeasy chain of hotels - Essay Example This is referred to as organization structure (Schein, 2010). Each and every organization can be structured in its own way depending on how it aims to achieve its set out objectives (Alvenson, 2002). The purpose of the organizational structure is to ensure a standard of operation upon which the organization can rely on as its employees execute their duties (Keyton, 2002). The structure also dictates who is able to participate in what kind of decision making activity thus affecting the organization. This paper aims at looking at two different organizations and their structures. The paper will compare the structures of the two organizations in terms of their approach to team work, their structure and design and lastly the cultures in the organization. Objectives 1. To compare approaches to teamwork by structures of two different organizations 2. To compare organizational structures and designs of two different organizations 3. To compare cultures in two different organizations Comparis on of approaches to teamwork and team working Looking at the two case studies above, it can be revealed that there is a big difference in the way Biogenia Plc and Sleepeasy chain of hotels approaches the issue of teamwork among its employees. In the case of Biogenia, teamwork is encouraged among its employees right away from the time they are recruited into the company to the time they are released into the field to go and represent its interests in various countries. Biogenia employees people of different nationalities to work for them in a particular station as seen by 20 people of different nationalities working for the company and also the team that was sent to develop a pesticide in South Africa. On the other hand, Sleepeasy chain of hotels has been found not have encouraged the spirit of diversity, and in any given hotel, people of the same ethnic group are found to be working there in large numbers. Biogenia employs people who have expertise knowledge in different fields such as Biology, chemistry and Information technology then distribute them to work in different departments within the company. The benefits of this include the fact that employees are able to cope with each other on a personal basis, and hence their experience is brought together for the good of the organization (Frost, 1991). There are also other activities within the organization that serve to ensure that the spirit of teamwork is maintained e.g. going to a gym that has been subsidized by the company and sparing time to have fun when on company like the one in South Africa. The productivity of the company is also enhanced by people who are qualified to do a job that entails different tasks; the firm has been able to bring together different professionals to work for it hence creating a team that is powerful in execution of its duties. Sleepeasy has not keenly embraced the issue of diversity in its recruitment procedures thereby coming up with a team that works towards a common goal h as been difficult. The hotel employs people of the same ethnic group in every country that it operates in and hence streamlining employees with the organization’s goals has been a bit difficult. The company also lacks activities that can encourage a spirit of teamwork among its employees and has gone as far as not being able to recognize trade unions. The operation pattern within the organization encourages a spirit of individualism because each employee is treated as an individual, hence employees do not work as a team in achieving companies goals objectives. The company does not organize meetings of employees on a regular basis like Biogenia to monitor the progress that has been made by each

Product study and evaluation Essay Example | Topics and Well Written Essays - 750 words

Product study and evaluation - Essay Example Apart from all, with featured computerized control module and louver construction the evaporative air conditioner offers high tech performance, compatibility and maximum durability (Mouritz 2013). Few setbacks in the design are due to reverse functioning (extracting outer heated air for internal cooling); however, the evaporative air conditioner brings maximum efficiency. With max optimum utilization, it requires regular servicing and maintenance. This adds to the cost of maintenance with minimum $100 every 6 month (Mouritz 2013). Conventionally the cooler pads of evaporative air conditioner are made up of excelsior-wood fibers, most popularly known as wool. The excelsior is used in cooling pads for the basic cooling purpose. Wood fibers absorbing the high temperature water and releasing medium cooled air allows the air to pass with synthetic and natural fibers situated inside the unit’s containment box. Apart from all, the basic unit is manufactured with stainless steel and this is to resist the high corrosive moisture (Braemar 2013). Evaporative air conditioner is manufactured and produced on the basis of sectional production. The parts are sub-produced- produced in sections and then brought to one place for final assembling. The main parts of assembly include hushdrive motor, fan, cooling pads, water distribution tray, covering body, and the computerized control module. Aligning the parts together the final evaporating air conditioner unit is there (Braemar 2013). With high tech design and features, the evaporative air conditioner offers maximum reliability. With quality of operation and high performance, evaporative air conditioners are becoming most popular in Australia and South Africa. The reason is that such cooling systems offer all what an end user require in such warmer areas (Mouritz 2013). One drawback of

The economy in California Essay Example | Topics and Well Written Essays - 1250 words

The economy in California - Essay Example In the course of this assessment and analysis, various factors are considered in light of their effects and implications on the economy. These factors are divided according to their level of influence and their scope in regards to how each individual entity can deal with them (Melvin & Boyes, 122). As such, economics as a social science incorporates aspects of creation, circulation and utilization of commodities and services within an economy and the various factors that affect this cycle. For a proper and more insightful analysis of these factors, the concepts of micro and macroeconomics are introduced to deal with varying perspectives of the way in which various dynamics impact on the economy. Microeconomics often deals with aspects that are within a given economic entity’s scope, and refers to factors that the entity has control over. On the other hand, macroeconomics lays emphasis on factors that an economic entity has little or no control over, especially factors that hav e a national, transnational or global scope. An example of a factor that affects the economy on a national perspective is the inflation rate, or the level of inflation within the economy. As such, the analysis of this factor forms an insightful upshot from which the impact of macroeconomic factors can be viewed in relation to the economy. BODY: On a general platform, inflation can be described as the gradual increase in the prices of commodities and service provision within an economy over a given period. This is occasioned by the value of the currency dropping, whereby the financial might of a unit of currency drops and it is able to purchase lesser and lesser items as the level of inflation increases.... On other platforms, inflation refers to an average increase in the money circulating within an economy, as occasioned by the value of the currency dropping warranting the need for more legal tender to complete a transaction (Melvin & Boyes, 134). Inflation is caused by a number of factors, ranging from government expenditure exceeding the revenues, or the private sector causing shortfalls in output resulting in demand exceeding the supply of goods and services. Moreover, increased production costs also result in increased prices of goods thereby resulting in inflation. The measure for inflation is carried out through the price index that monitors the overall pricing of consumer goods and services over a given period. The general percentage change in price roughly implicates the inflation level within the economy. The impacts of inflation can be both positive and negative in some instances. However, its negative force is more impacting than the positive effects (McEachern, 187). There are levels of inflation, with low levels of inflation generally considered not as harmful. However, zero and high inflation are considered harmful to any economy. The major impact of inflation is that it creates a financial shortage for individuals who are surviving on a fixed income. This is occasioned by the lack of income dynamism in relation to the rate of inflation (McEachern, 222). The amount of disposable income for such individuals decreases, thereby leading to less expenditure, further enhancing the inflation rate. This results in minimized savings, as more money is used in purchases that were previously less straining on the financial muscle. However, inflation can also result in hidden tax raises especially in

A Tale of Two Cities by Charles Dickens Assignment

A Tale of Two Cities by Charles Dickens - Assignment Example The book is based reveals various themes that are critical to the upholding dignity in the society. On the other hand, Dispatches from the Edge, Shake Hands with the Devil, Night/Diary of a Young Girl, For Whom the Bell Tolls depicts similar themes that reflects on the social setting in both social and spiritual aspects. The theme of social justice and that of darkness and light are common in all the readings. The notion of certainty in the quest for justice in the social arena seems inseparable from either darkness or light. The A Tale of Two Cities is keen on the social justices in the two cities and the main character of the novel reveals the notion. Also, the cities are miles apart, brutality is common. The lawbreakers and criminal are hang by the authorities. For instance, Darnay began working at a tender age and in the quest for justice, the revolution occurred. This highlights the notion of both darkness and light, approaching the social situation from both good and bad perspectives. In addition, the notion of foreign intervention is evident in the book, â€Å"The few words that he caught from this mans lips, first made it known to Charles Darnay that the king was in prison, and that the foreign ambassadors had one and all left Paris. On the road (except at Beauvais) he had heard absolutely nothing. The escort and the universal watchfulness had completely isolated him. That he had fallen among far greater dangers than those which had developed themselves when he left England, he, of course, knew now. That perils had thickened about him fast and might thicken faster and faster yet, he, of course, knew now. He could not but admit to himself that he might not have made this journey if he could have foreseen the events of a few days. And yet his misgivings were not so dark as imagined by the light of this later time, they would appear† (Dickens, Chapter 1, Part 3, p 273).

Product study and evaluation Essay Example | Topics and Well Written Essays - 750 words

Product study and evaluation - Essay Example Apart from all, with featured computerized control module and louver construction the evaporative air conditioner offers high tech performance, compatibility and maximum durability (Mouritz 2013). Few setbacks in the design are due to reverse functioning (extracting outer heated air for internal cooling); however, the evaporative air conditioner brings maximum efficiency. With max optimum utilization, it requires regular servicing and maintenance. This adds to the cost of maintenance with minimum $100 every 6 month (Mouritz 2013). Conventionally the cooler pads of evaporative air conditioner are made up of excelsior-wood fibers, most popularly known as wool. The excelsior is used in cooling pads for the basic cooling purpose. Wood fibers absorbing the high temperature water and releasing medium cooled air allows the air to pass with synthetic and natural fibers situated inside the unit’s containment box. Apart from all, the basic unit is manufactured with stainless steel and this is to resist the high corrosive moisture (Braemar 2013). Evaporative air conditioner is manufactured and produced on the basis of sectional production. The parts are sub-produced- produced in sections and then brought to one place for final assembling. The main parts of assembly include hushdrive motor, fan, cooling pads, water distribution tray, covering body, and the computerized control module. Aligning the parts together the final evaporating air conditioner unit is there (Braemar 2013). With high tech design and features, the evaporative air conditioner offers maximum reliability. With quality of operation and high performance, evaporative air conditioners are becoming most popular in Australia and South Africa. The reason is that such cooling systems offer all what an end user require in such warmer areas (Mouritz 2013). One drawback of

A Tale of Two Cities by Charles Dickens Assignment

A Tale of Two Cities by Charles Dickens - Assignment Example The book is based reveals various themes that are critical to the upholding dignity in the society. On the other hand, Dispatches from the Edge, Shake Hands with the Devil, Night/Diary of a Young Girl, For Whom the Bell Tolls depicts similar themes that reflects on the social setting in both social and spiritual aspects. The theme of social justice and that of darkness and light are common in all the readings. The notion of certainty in the quest for justice in the social arena seems inseparable from either darkness or light. The A Tale of Two Cities is keen on the social justices in the two cities and the main character of the novel reveals the notion. Also, the cities are miles apart, brutality is common. The lawbreakers and criminal are hang by the authorities. For instance, Darnay began working at a tender age and in the quest for justice, the revolution occurred. This highlights the notion of both darkness and light, approaching the social situation from both good and bad perspectives. In addition, the notion of foreign intervention is evident in the book, â€Å"The few words that he caught from this mans lips, first made it known to Charles Darnay that the king was in prison, and that the foreign ambassadors had one and all left Paris. On the road (except at Beauvais) he had heard absolutely nothing. The escort and the universal watchfulness had completely isolated him. That he had fallen among far greater dangers than those which had developed themselves when he left England, he, of course, knew now. That perils had thickened about him fast and might thicken faster and faster yet, he, of course, knew now. He could not but admit to himself that he might not have made this journey if he could have foreseen the events of a few days. And yet his misgivings were not so dark as imagined by the light of this later time, they would appear† (Dickens, Chapter 1, Part 3, p 273).

Effects of Mass Media Worksheet Essay Example for Free

Effects of Mass Media Worksheet Essay What were the major developments in the evolution of mass media during the 20th century?| The major developments in the evolution of mass media during the 20th century included the radio, television, and communication gadgetry, such as personal computers, cable TV, DVDs, DVRs, direct broadcast satellites, fax machines, cell phones, smartphones, and PDAs.For a large part of the 20th century, televisions and radios where stationary devices. More recently, devices such as, laptops, ipads, and smartphones allow people to view magazine articles, radio programs, songs, TV shows, and movies, from almost any location they want. On the Internet, multiple images, texts, and sounds are digitally reproduced and transmitted globally. These devices are constantly being update to provide consumers with the newest technologies possible. The Internet and social media, such as Facebook and e-mail are other large developments in the evolution of mass media. In fact, Facebook alone has more than 500 million users worldwide. Social media allows people from all over the world to connect through ongoing online conversations, share stories and interests, and to produce their own media content. This also gives people the choice to upload photos and homemade videos, and share them with others around the world.The media convergence has allowed media marketers to consolidate multiple media services such as, cable connections, phone services, television transmissions, and Internet access, under one corporate umbrella. For example, when a company owns more than on media outlet they can have a reporter or producer to create multiple different versions of the same story for multiple media outlets. This helps companies to manage resources and maximize profits. How did each development influence American culture?| The rapid development of cable television and the Internet have caused traditional leaders in communication to lose some of their control o ver information. For example, ABC, CBS, and NBC lost some of their audience to other networks, like MTV, CNN, MSNBC, Fox News, Comedy Central, and radio talk shows. Internet Bloggers have become a large factor in the news as well because blogging allows anyone to speak  their mind at any time. The Internet and social media are changing the ways in which we absorb and interact with the media culture. Sending letters through the mail has, to some, become a thing of the past, as e-mail has become the quickest way to send communication to one person or a group of people in a matter of seconds. In addition, several repressive and totalitarian regimes have had difficulties with controlling messages sent through the borderless Internet.Along with these types of developments, we have also seen differences in the types of content that is put on news shows, television shows, video games, radio shows, and the Internet. From personal problems to dangerous stunts, this type of content has consumers worried about the overwhelming amount of information now available. Research indicates that there is a connection between aggression in children and violent games and entertainment shows. According to Campbell (2012), â€Å"children, who watch nearly forty thousand TV commercials each year, are particularly vulnerable to marketers selling junk, food, toys, and â€Å"cool† clothing†. The evolution of mass media has come a long way, but it plays a controversial role in society. | Resource Campbell, R., Martin, C.R., Fabos, B (2012) Media culture: An introduction to mass communication (8th.) New York, NY: Bedford/St. Martin’s.

Study On Nestle Singapore Pte Ltd Marketing Essay

Study On Nestle Singapore Pte Ltd Marketing Essay Nestles promising to providing quality products to Singapore people. dates back more than 90 years ago trading MILKMAID condensed milk by Anglo-Swiss Condensed Milk Company. After the some years it has been provided in Singapore for Singaporeans, Nestlà © has won the trust of Singaporeans for being a food maker with the maximum safety and quality measurement with this products.   Nestlà © started its business and operation in Singapore in 1912 and has become successful in this country, largely as a net result of its operating principles. These seek primarily to:- Offer Singaporeans the mostly safety and quality measurement in our food and beverage products in Singapore. Nestle Utilized the most new and up-to-date advance technology and its accounted science-based experienced in the manufacture of milk food products. Nestle takes its broad responsible partner as a corporate citizen member by availability in community and social projects that contribute to the speedy development of the country. Nestlà © brands are household names in Singapore and very well-known company. These include MILO, NESCAFÉ, MAGGI, NESTLÉ NESVITA OMEGA PLUS ACTICOL, KIT KAT, PURINA, FRISKIES and many of other market competitors in their product categories.   Segmentation, Targeting   Positioning of  Nestle. Executive Summary Nestle is global company of milk products and nutrition, chocolates, beverage, catering  and  many  type  of  confectionary  goods.  It  has  its  millions  of  customers  worldwide. Today  Nestlà © Singapore Limited is on good positioned to grow through its business policy of  constant  innovation  and  renovation,  concentrating  on  its  core competencies and commitment to better and high quality, with the aim of availability to the  best quality food to the people of Singapore. In the report we have brought a  discussion about the marketing segmentation of Nestle, their target  market and positioning strategy in Singapore. The way Nestle chooses its different core customers different needs with a better way and how it satisfies its consumers by creating greater  facilities by the combination of separate products or marketing mixes is shown in market segmentation of Nestlà ©. In the part of market targeting we have talking how Nestle have made many segments and decided to expand their whole business in whole Singapore. In the last part of this we have talking how Nestle available to the customers point more Efficiently and effectively comparing with their other manufacture competitors in the highly challenging food beverage market of Singapore by making  differentiation of target Users and customers. Nestle is the largest nutrition and foods company in the globe, established his headquarter in Vevey, Switzerland. The journey of Nestle begins with Henri Nestlà © developed the first milk food for early in 1867, and saved the life of a neighbors child. This man makes a food for the infant babies who are not able to take mothers feed can use food as an alternative food. Henri Nestle left his job in 1875 but the company was going on a top speed. In the coming year the Nestlà © company introduced condensed milk, so that the company became direct and strong rivals. After that the company was joined in 1905 with the a company named Anglo-Swiss Milk company which was established by two  brothers  named  George  Page  and  Charles  Page.  The  firm  reenter significantly during the First World War  though it fall in debt, a banker provide facility and help it to reduce its debt. After the Second World War  , the company eventually increased its providing beyond it s firsty condensed milk and infant formula  products. The 1920s saw Nestlà ©s first expansion into new products, with chocolate the  companys  second  major important  activity. Nestlà ©Ã‚  felt the effects of World War II  immediately. Profits decreased from US$200 lakhs 1938 to US$60 lakhs in 1939. But after the World War II was the starting of a dynamic phase  for Nestlà ©. Growth speeder and companies were taken. At this time the company operates in 86 countries around the world and hired manpower around 283,000. Theoretical  Consideration Marketing  Strategies: The  Strategic  plan  provides  the  companys  overall mission and objective and new hpopes to achieve companys views. Through market segmentation, targeting and positioning the company takes decisions which customers it will provide and how. The company also makes designs a marketing mix made up of  factors under its control product, price, place,  promotion. Strategy of Nestle in Singapore:   Nestlà ©s required strategy is to cover only the developed area of Singapore. Thats why  they  are  doing  their  activities  in  main  and  metropolitan  cities  of  Singapore. They want to put babies and children healthy and ensure their  sufficient nutrition.  Thats  why  main and large range  of  their  products  are  baby  milk food  products. They also target new age generation to build a strong relationship by  providing various eatable products. In the information, we are going to point outs of Nestle is to segment, target the  potential customers and to positioning of their profitable products. Their  segmentations, targeting, positioning process are given below. Nestle want to change customers toward their products. Thats why they are offering  new  products  regularly.  They  also  provide  many  social competitions for babies to go their  mindset. In this report we are looking to focus of Nestle Singapore is to segment,  target  the  major  customers  and  to  position  of  their  profitable products. The relevant information is given below:- Market  Segmentation: The marketing concept asks for  understanding customers requirements and satisfying their  requirements and needs better than the others do. But many customers have different requirements and it hardly chance to satisfy all customers by treating them same just like. Market segmentation is the searching of portions of the market that are different from other. Segmentation provides the firm to good satisfy the needs of its major customers. 1.  Clearer  understanding  of  the  requirements  and  needs  of  selected  customer  groups. 2. More effective positioning in this place. 3. Greater precision in selecting  promotional Transportation vehicles and techniques. Bases for  Segmentation: Users markets can be segmented on the basis of these customer characteristics. 1. Geographic area 2. Demographic area 3. Psychographic area 4. Behavioral area Geographic: Nature: Nestlà © Singapore segmented its market for Nescafe Ice  depends on the geographic weather: warm hot and cold.   Nescafe Ice: A coffee which may be consume with ice. During warm season consumers usage this coffee with normal or cold water with ice cube to  bring freshness in their body. Demographic Age: Nestlà © segmented market for its major products based on the genration. For  the products Cerelac, Lectogen, Koko Krunch, Nido, Nestle divided the market segment for new born baby and  children of different ages. Nido It is  nutritious milk specially makes for children 2 years onwards. It includes 25 minerals and vitamin D which helps childs growth. Cerelac : Nestle also provide cerelac for new aged baby. It contains milk and rice mixture for less than one  years baby. It fulfills babys proper nutrition in foods. Nesquick, Koko Krunch : above are chocolate milk for babies. Nesquick  and Koko krunch contain childs required growth. Its very sweet and delicious and also includes vitamin protein, mineral. Lactogen : Nestle Singapore brings full cream milk powder in the country. It gives baby required nutrition. Lactogen 1 is for babies whose age less than 6months and lectogen 3 is for babies whose age  is below 1 year. Income : Nestle segmented their market based on customers earnings in an effective way. Occupation :  Nestle  segmented  the  market  based  on  their  users occupation. Nescafe classic : This product is for that type of persons those who work busy and hard and requireds more freshness. Both the male and  female who need more caffeine and this type of needs Nescafe classic is for them. Psychographic: Life  style  and  personality:  Nestle  Singapore  provides  KIT  KAT  these  people who really want to taste and enjoy chocolate. Nescafe 3 in 1 is for exclusively those users and customers who are really ingaged in activity and do not have more time. They can use by taking Nescafe 3 in 1.All the things are mixed sugar, milk and coffee. Behavioral Benefits Based on benefits Nestle Singapore segmented their market in an efficient way. So they make available Cerelac for those customers who want more  profit from the product. Cerelac includes  a high nutrition for babys whose age is less than 1 year. Two very important things rice and milk remain mixed in cerelac. On the other hand, cerelac includes vitamin, mineral and all nutritious elements for babies.   Target Marketing: Market segmentation reveals the firms market opportunities. Then the firmsort  market  targeting  by  evaluating  the  many types  market  segments  and deciding which and in which quantity segments it will target.   Nestle evaluated the various market segments on the basis of  segment  size  and  growth,  segments,  structural  attractiveness,  and Nestle objectives and resources and decided to introduced their operation whole of Singapore country. Nestle distributes their target market because of having unique requirements and wants.  Nestle Singapore selected their  target market into two market coverage policy: Differentiated : Nestle also choose the differentiated marketing. He provides different product for many segments based on different ages, occupation, season and climate of Singapore. Nescafe 3 in 1 : Coffee for people who are busy in life. Koko  Krunch,  Nesquick   :  Chocolate  milk  who  want  to  get  taste  of  real chocolate. Nescafe Ice : Cold coffee for the customer in hot and warm weather. Concentrated: Through concentrated marketing, Nestlà © earned a strong market position because of its very good knowledge of consumer requirement. In theniches  it  serves  and  special  reputation  it  acquires.  Nestlà ©Ã‚  specializes  in  producing baby foods. It offers nutritious milk powder Lectogen 1 for  babies whose age is less than 7 months and lectogen 3 for babies whose age is not exciding 12month. It also offers baby nutrition cerelac for baby more than 12 months. Positioning Strategy: By  creating  product,  service,  channel,  people  and  image  differentiation  Nestle arrives the consumer touch point more easily, effectively efficiently in comparing with other competitors in the highly competitive food processing market. Product  Differentiation : Nestle brings a many of  product for target customers.   They provide 25 types of minerals in Nido for children. It also provides Cerelac  and  Lactogen 1  3  for  newly  born  baby  exclusively.   Now  the doctors says these products for childs to their parents for great maximum nutrition  Nescafe  is  a  product  which  contains  4  types  of  categories.  They  offer  Ã‚  Nescafe ice for hot and warm weather, They  provide  Maggi  including  Maggi  instant;  Maggi  2  minutes  which Includes and contain various minerals, vitamins and nutritions. Channel  Differentiation :  Nestle  reach  their  products  to  the  customersthrough  their  experienced  market  salesman  and  transportation.  So  that  their  Ã‚  products. are much easy to  their customers. Image  differentiation Nestlà ©s logo is  totally different from others competitors that are greatly choices by its users. For that way customer easily choose them in the  market which is another effective benifits for Nestle. People differentiation Nestle has a large number of manpowers that are highly educated and trained. In Singapore, 400 employees are employed in market Company chairman; They are running this  business successfully for a long time. Service  differentiation Another  advantage  for  this  company  is  better  service for its respective users from its competitors. They provide 247  hot  line  service.  High  quality  checking  is  providing for  its customers. Its marketing dept. and public relation dept. are working for  finding out customers new needs and  response toward their nestle products. Positioning Statement Baby  Products To  babies  who  are  deprived  of  proper  nutrition,Nido,Cerelac,Lactogen are the very nutritious milk Product that give you more nutrition other than any other brand because these includes different types of vitamin, mineral etc. GOOD FOOD for GOOD LIFE Conclusion The advent of consumer food products has brought an immense change in the field in the consumers food habit. Nestle has done well to adding its  customers  loyalty  operating  as  a  market  competitors  in  its industry. Nestle  is  one  of  the  largest  food  processing  company. Their products and quality mainly includes on their experience and efficiency.  Nestle provides quality that leads to good business growth and good development.It  has  segmented  the  market  based  on  certain  clustered  preferencesdeploying multi-stage segmentation approach to meet individual requirements of  the customers. Offering brand new products would also close its old products gaps to a great extend promise satisfaction and loyalty. In our report, we try to present the segmentation, target marketing and  positioning  strategy  of  Nestle  and  suggest  some recommendations based on the marketing procedure.   IMC Stratgies PROMOTION Promotion activities perform a major role in re-launching any product. Addition in target market is possible by personal selling. It adds persons in small stores describe the benefits to important customers about importance of milk in standard  packed form. Awareness performs the most important role. They should taste housewives on many places. Because they are the main servers of such kind of  nutritional diets to  their members of family. There are many promotional methods like personal sales, advertisements, sales  promotions, public relations etc.  but the method accepted by  Nestlà © for introducing  Nestlà © UHT Milk was advertising, outside printed media for advertising like, hording board, newspaper, posters outdoor etc.  Nestlà ©Ã‚  seeing the  old  customer  of  the  imported brands  and  potentials customers via its advertising promotions. In their advertisement, Nestlà © mostly focus the small kids who are the major  Ã‚  portion of our population and milk and such kinds of  Products  are  main  requirement  of  enhancing ability in  children  that  the  reason  Nestle launched  Nesvita  Milk  product especially  designed  for  younger  children  because addition of calcium diets in  routine diet chart is main  requirement. To remind the consumers about the nestle, Nestlà © also made some special platform for retailers and hold them on t heir shops and as compared to other milk selling companies running in the country Nestle shows always attracting messages to feels customers that always drink milk but only I  real form . RE LAUNCHING large number of  competitors Nestle takes decisions to re-launch it product with different new packing. It was an opportunity for Nestle to control the market in that a way  that it will introduce. its all the discrepancies such as  shortage, inflation based pricings which given opportunity to the competitors to control the market. BELOW THE LINE Below the line includes following  mediums of advertisement. à ¢Ã¢â€š ¬Ã‚ ¢ Direct mail to users   à ¢Ã¢â€š ¬Ã‚ ¢ Outdoor  advertising à ¢Ã¢â€š ¬Ã‚ ¢Through Transit   DIRECT MAIL ADVERTISING It  is  any form  of  advertising  present  directly  to  the  new comers,  this can be  through the mail, fax, online computer services, sales personnels, retailers or  other means rather than through traditional mass  media. Leaflets/ flyers Nestle has distributes many types of leaflets, which inform information about Nestle Milk products, at different outlets. Folders / brochures Nestle distributes brochures of their product to their users through internet to make them inform of new research and innovations and products. This helps nestle in adding more customers. OUTDOOR Nestle expenses a big share of  their advertisement budget on the outdoor  advertisement in Singapore, which includes   à ¢Ã¢â€š ¬Ã‚ ¢Painted Billboards at different places à ¢Ã¢â€š ¬Ã‚ ¢MMT in various locations à ¢Ã¢â€š ¬Ã‚ ¢Vinyl Sheets located in public places à ¢Ã¢â€š ¬Ã‚ ¢ They have put on different themes of them, which are presenting different situations in which people  are  using  real  water.  According  to  the  NESTLE they  perform heavy outdoor advertisement to aware people about the presence of their product because it is a product for which people never pre-determined plan to purchase it so to encourage them for the purchase of Nestle Milk Products they have to place billboards.  Beside  this  they rotate  the  posters  of  their  billboards  after  some months the reason for this is that users not interest in those themes when they see it for a longer time so when they exchange them and place the new different one that create the interest among the  people. TRANSIT ADVERTISING Transit advertising is a type of public places out of home media that includes bus and taxicab  advertising  as  well  as  posters  on  transit  places, Bus  terminals,  and Display at airports .Types of  transit advertising à ¢Ã¢â€š ¬Ã‚ ¢Inside cards in public transports à ¢Ã¢â€š ¬Ã‚ ¢Outside posters on Vehicles à ¢Ã¢â€š ¬Ã‚ ¢Terminal  posters at various locations à ¢Ã¢â€š ¬Ã‚ ¢Taxi / bus walls. Nestle 2010 Creating affordable access to protein [online] Available from: http://www.nestle.com/CSV/CSVinAction/SlideShows/essentialprotein/essentialprotein.htm Nestle 2010 Press Release [online] Available from: http://www.nestle.com/MediaCenter/PressReleases/AllPressReleases/NovartisMedicalNutrit http://www.nestle.com/Resource.axd?Id=602C42FE-04D6-4669-BEE1-1027492FE5E8 http://www.nestle.com/AllAbout/AtGlance/Introduction/Introduction.htm Vanhuele, M., Dreze, X., (2002). Measuring the Price Knowledge Shoppers Bring to the Store.Journal of Marketing. 66 (dhs), 72. Peter, J. P., Donnelly, J. H (2004).Marketing Management: Knowledge and Skills. 7th ed. China: McGraw Hill Book Co. 145. http://business.timesonline.co.uk/tol/business/movers_and_shakers/article6639144.ece?token=nulloffset=12page=2

Neurotheology: Which came first, God or the brain? :: Chemistry Neurotheology Papers

Neurotheology: Which came first, God or the brain? à ¬It feels like a loss of boundaryÃâ€"Ità ­s as if the film of your life broke and you were seeing the light that allowed the film to be projectedÃâ€"à ®: Michael Baime describes the sensations he experiences during Zen meditation. Michael is a subject of the brain imaging study performed by scientists Newburg and Dà ­Aquili to track neural activity during Zen meditation. Newburg and Dà ­Aquili wanted to find out which brain sections were most active during the meditative states achieved by Michael and his fellow subjects. (2). Which regions of the brain are most active during spiritual or mystical experiences? Can an understanding of the neuroscience of spirituality prove the existence of God? It can be difficult to unobtrusively track the neuronal activity of those in intense states of meditation or prayer without jolting them back into everyday perception. However, using Single Photon Emission Computed Tomography, or SPECT, scientists Newburg and Dà ­Aquili were able to track neuronal activity in skilled meditators without disturbing them. With an intravenous tube in their arm, each meditator focused intently on a single, usually religious image until they achieved their familiar meditative sense of à ¬onenessà ®. When each meditator felt this sense, they tugged on a string to alert the researchers, who then injected a radioactive tracer into the intravenous line. The tracer bound to the brain regions where blood flow was highest. A scanner then made a snapshot showing the regions with the most blood flow, which indicates neuronal activity. (3). Since the meditators were focusing intently, the Prefrontal Cortex, associated with attention, lit up. But more strikingly, the parietal lobes showed very little activity. Part of the cerebrum, the parietal lobes are associated with the orientation of the body in space and processing information about time and space. More specifically, the left superior parietal lobe creates the perception of the physical bodyà ­s boundaries. The right superior parietal lobe creates the perception of the physical space outside of the body. (3). Blocked off from neuronal activity, the parietal lobe cannot create a sensation of boundary between the physical body and the outside world, which may explain the meditatorsà ­ sense of à «onenessà ­ with the Universe. Since the parietal lobes were also unable to perform their usual task of creating our linear perception of time, meditators achieved a sensation of infinity and timelessness.

manager should be a leader Essay -- essays research papers

manager should be a leader What is leadership? How is it different from being a manager? How can leaders keep their finger on the pulse of what's happening, inspire others to high achievement, guide their team members through difficult decisions, and still have time to actually finish a cup of coffee while it's still warm? The solution is disarmingly simple: Ask questions. Listen to the answers. Ask some more questions. Give good answers to questions asked by others. Easier said than done.The Relationship of Leadership and Management In general, the middle of the road viewpoints hold that: 1) although there are many overlaps, leadership and management are different things, involving differing skills, behaviors, and viewpoints; 2) those who use only leadership skills, behaviors, and viewpoints are ineffective in organizations that have significant administrative components; 3) those who use only management skills, behaviors, and viewpoints are ineffective in organizations that have significant human components; and 4) in organizations having both administrative and human components, only those who use an appropriate balance of management and leadership skills, behaviors, and viewpoints can be effective. As an example, William Wallace (who most of us Anglos know as "Braveheart") would have been completely ineffective leading the Scots to victory over the English if he were to have used only management skills. Conversely, the proprietor of a financial management business would probably relate to her clients well but wouldn't make much money for them if she were to use only leadership skills. Carter McNamara, MBA, PhD, wrote that leadership is a facet of management. He wrote, "Leadership is just one of the many assets a successful manager must possess. Care must be taken in distinguishing between the two concepts. The main aim of a manager is to maximize the output of the organization through administrative implementation. To achieve this, managers must undertake the following functions: †¢ organization †¢ planning †¢ staffing †¢ directing †¢ controlling Leadership is just one important component of the directing function." If effective management requires us to practice good management skills and effective leadership requires us to practice good leadership skills, and both are needed to do our jobs as SGLs well; then first we need an ... ...t;Leaders don't inflict pain. They bear pain." - Max DePree Ah well! I am their leader, I really ought to follow them! - Alexandre Auguste Ledru-Rollin When the effective leader is finished with his work, the people say it happened naturally. - Lao Tse I start with the premise that the function of leadership is to produce more leaders, not more followers - Ralph Nader Lead and inspire people. Don't try to manage and manipulate people. Inventories can be managed but people must be lead. - Ross Perot The quality of a leader is reflected in the standards they set for themselves. - Ray Kroc, Founder of McDonald's The task of the leader is to get his people from where they are to where they have not been. - Henry Kissinger Think of managing change as an adventure. It tests your skills and abilities. It brings forth talent that may have been dormant. Change is also a training ground for leadership. When we think of leaders, we remember times of change, innovation and conflict. Leadership is often about shaping a new way of life. To do that, you must advance change, take risks and accept responsibility for making change happen. - Charles E. Rice, CEO of Barnett Bank

Dunnes Store Organisational Structure

Dunnes Stores is an Irish, family owned, mass market retailer in the grocery and textiles and the company ethos has been based on the principles of very competitive pricing, good quality products and choice. These principles are encapsulated in the words ‘Better Value' for which Dunnes Stores has become famous.Structure of StoresAll Buying & Support functions are located in Dunnes Stores Head Office, based in Dublin City Centre. Head Office currently employs approximately 520 people. Head Office management visit stores regularly to ensure that issues are resolved as quickly as possible and to share ideas and opinions. The Head Office departments break down into 4 main areas:†¢Grocery Buying – dealing with products ranging from Tissues to TVs. We have Buyers and support positions in Beverages, Confectionary, Wine, Dry Grocery, Dairy, Bakery, Frozen Food, Non Food, Convenience, Fresh Meat & Poultry and Fresh Produce. †¢Textiles Buying – dealing with produc ts ranging from Socks to Sofas. They have Buyers and support positions in Ladieswear, Homewares, Menswear, Childrenswear, Footwear, Lingerie & Hosiery and Accessories (see our Day in the Life section).†¢Operations – This is a section dealing with all operational matters, including Operations Development, Grocery Operations, Textiles Operations, Operations Finance, Food Hygiene, Security & Loss Prevention, Health & Safety, Catering and Merchandising. They ensure that the stores are performing as they should be and that there is nothing which prevents a store from operating to the highest level for service and standards. †¢Finance & Accounts – This is where they keep number crunchers, in departments such as Financial Accounts, Management Accounts, Grocery Accounts, Drapery Accounts, Overheads, Insurance, Purchasing, Treasury, Shipping, Trade, Salaries, Wages, Central Payment, Figures and MIS. They also employ specialists in the following areas:-†¢Store Dev elopment †¢Human Resources †¢Business Systems †¢MarketingAs you can see Head Office consists of a lot of different departments! Within each department there are sub departments and within each sub department there are a lot of different types of positions at all different levels. This all means that there are lots of opportunities and great career prospects for people across a broad range of disciplines and backgrounds.In 1943 Bernard â€Å"Ben† Dunne opened his first store, a drapers shop, in Cork, Ireland and by 1944, the first store bearing the Dunnes name opens. Now family-owned Dunnes Stores Ltd remains an Irish tradition, with nearly 125 department stores, combining groceries, home furnishings, and clothing, throughout Ireland, Northern Ireland, England and Scotland, and Spain. Ireland is the core of the company's operations, with 89 stores, and the company has expanded strongly into the Northern Ireland market, with 23 stores. The company's 11 stores in England and Scotland are textile-only stores, but its four stores in Spain are modeled after its traditional Irish department stores. In addition, Dunnes has begun a drive into the convenience store market, converting one of its sites to a smaller â€Å"American-style† format.The intensely private company, which has long held the slogan of â€Å"Better Value† and which has long shunned the media spotlight, has also registered a subsidiary (sister company), called Better Value Conveniently Yours Ltd., suggesting its intention to expand further into the convenience store market, under the Conveniently Yours name. Dunnes remains controlled by the founding Dunne family, with the founder's daughter Margaret Heffernan acting as CEO since the early 1990s. Under Heffernan's leadership, the company has shifted away from its deep-discount roots to position itself as a mid-priced market retailer. The company is purported to be grooming the next generation to take over the company , with Heffernan's daughter Anne tipped as her mother's successor. Dunnes remains committed to its status as a private, independent company.Principal Competitors: Tesco Plc; Musgrave Group Plc; Roches Stores Ireland Ltd.; Arnotts Plc; Brown Thomas Group Ltd.ROLES IN DUNNES STORES15,000 people operate throughout the Dunnes Stores Group within a vast array of different and diverse positions. Buying and Selling is clearly the backbone of any retailer, and in Dunnes Stores it is no different. However they also employ many people within numerous different support functions both within Stores as well as within Head Office. Positions include Human Resources, Finance & Accounting, Customer Care, Information Technology, Marketing, Store Development, and Operations – to name but a few!The Company is still family-owned and the family members are still very active in the day to day running of the Company. Their commitment and drive is critical in ensuring the winning momentum continues a nd that critical business decisions are made in a timely manner. These decisions filter through the Company and are enacted extremely quickly.EXAMPLES OF SOME ROLES IN DUNNES STORESSales AssistantsThe Sales Assistants are critical in ensuring that customer demands and expectations are met. They assist throughout the day (and sometimes throughout the night) in ensuring that products are replenished and re-merchandised to a high standard. They are the face of the Company and meet and greet customers on a daily basis, offering them high quality service through the appropriate training and support.Many of today’s Store Managers started their careers as Sales Assistants, either straight out of school or working part-time whilst at college.Retail ManagersThere are managers operating in areas such as Grocery, Dairy/Frozen, Non Food, Fresh Foods, Fresh Produce, Goods Inwards, Homewares, Ladieswear, Childrenswear, Menswear, Security, Human Resources, Checkouts, Food Safety as well as within their Timepiece Restaurants. These are fast paced and challenging roles, where the main objectives are to maximise Customer Service, Sales and Standards. A Manager in Dunnes Stores would drive productivity within the team and look for opportunities where standards can be improved and where positive results can be maximised.Store ManagersStore managers are responsible for delegating tasks / duties and driving productivity and satisfaction amongst their team (which can now incorporate up to 700 people). Duties include controlling overheads, maximising sales performance on every product, controlling stock loss and wastage, ensuring the best results from company audits and making sure that your yearly targets are reached and exceeded.The beauty of Dunnes Stores is that each store is operated like a mini business on its own – and store managers are the one in the driving seat. When I say ‘mini-business’ but it may well be a business responsible for millions of Euro a week!!Store Managers have to adhere to the Company policies and procedures but they can also open the door each day to their own agenda.